Four Reasons Why 90% of Startups Fail

Four Reasons Why 90% of Startups Fail

Starting a new business is exciting, and many people hope to create the next big success story. Some even leave their jobs to chase these dreams, envisioning their venture becoming as popular as Uber or Airbnb. However, not understanding what customers really need, facing competition, and dealing with other challenges often lead to startup failures.

Did you know that a whopping 137,000 businesses kick off every day? That's a staggering 50 million each year! Yet, here's the sobering reality: an astonishing 90% of these businesses don't manage to make it. Around 10% stumble and falter within just one year, which means approximately 123,000 startups face failure daily. Even beyond that, about 70% of startups encounter hurdles and fail in subsequent years.

While these statistics might seem a bit discouraging, they prompt an important question: Why do startups fail so frequently? Let us have a look at the reasons why.

Four Common Mistakes on Startup Ideas

Mistake # 1 - Not Solving A Real Problem

A common misstep is constructing a solution that doesn't actually address a genuine problem for your users. While you might be able to describe the issue you're aiming to solve in words, engaging with users might reveal that they don't truly find it significant. This phenomenon is known as creating a solution in search of a problem.

Allow me to illustrate with an example. Many founders fall into a pattern of thought that goes like this: "AI is fascinating—how can I apply AI?" This prompts them to hunt for problems that could potentially be solved using AI. However, this approach can lead to trouble. You might find a problem, but it could be deceptively plausible, a fabricated issue that doesn't resonate with people's real concerns. And if the problem isn't genuinely important to people, they won't truly value your solution.

Instead, what if you flip the script? Rather than falling for your solution, you should fall in love with a real problem. The most effective way to hatch a startup idea is to begin with a top-tier problem—one that matters.

Mistake # 2 - Falling into "Tricky" ideas

What are these "tricky" ideas, you ask?

Think of them as common problems that many hopeful founders stumble upon. At first, these issues might seem like perfect opportunities for startups to shine. Sounds interesting, right? But here's the catch. These problems are like hidden traps, tangled in a web of complexities that make solving them really hard, maybe even impossible.

They appear tempting, shimmering with the allure of startup glory. But as you get closer, you realize they're a bit like marshy ground. They can bog you down for months, preventing you from forging ahead.

Mistake # 3- Not - Not Evaluating the Idea

Many founders leap into their first idea without a second thought, not stopping to ponder if it's truly a viable business concept. But what's even riskier? Those on the opposite end who wait indefinitely for the "perfect" startup idea, which leads us to mistake number 4.

Mistake # 4- Delaying Action for the "Perfect" Idea

The catch? There's no such thing as perfection, leaving them stuck in a state of perpetual non-action. In essence, they're caught between the extreme of diving headfirst into their first thought and endlessly waiting for a flawless spark.

Startup ideas don't emerge flawlessly, and regardless of your starting point, they're destined to shape-shift during the journey. What matters is having an initial concept infused with captivating attributes, enabling it to organically grow in the desired direction. Allow your idea to serve as a cornerstone, a stepping stone towards a more substantial vision that leads to the path of startup triumph.

If you are about to start your startup journey, here's a piece of advice...

First and foremost, secure yourself a customer at the earliest opportunity; feedback holds immense value for refining your product, and the capacity to connect with customers is pivotal for securing funding. Moreover, step out and engage in conversations with people. There's a plethora of individuals who could lend support in ways you might not foresee currently. Lastly, maintain your persistence, but also remain open to the possibility of letting go and shelving certain ideas.